Loyalty programs are an ideal way to maximize the Return on Investment (ROA) of marketing efforts as they are targeted for retention of the most loyal and most profitable customers as well as creating more advocates from the pool of existing customers. We all know that it costs more money to attract new customers than […]
New Customer Loyalty Program Announced
A well designed loyalty plan will encourage customers to shop more often and spend more when they do. More importantly, an effective plan must increase sales enough to justify the cost of managing the plan in addition to covering the cost of the awards. The Merchant Plus! Loyalty Plan module offers tremendous flexibility in allowing […]
Support for Windows 8.1
Smyth Retail is happy to announce the release of Merchant Plus! version 5.1 which includes limited support for Windows 8.1 and Windows Server 2012 R2. This release is required if any client workstation is using Windows 8.1. However, it is important to note that this version can not be used at all and will not […]
Are your customers ready for EMV?
For all the talk about security, mandates, and liability surrounding the internal changes retailers need to make to support chip cards and mobile wallets, perhaps the most important challenge retailers will face will be in communicating these changes to their customers. Is your staff ready to help customers learn to use these technologies? The EMV […]
EMV Solution is Certified
We are happy to announce that our credit card processing partners are now certified to process EMV transactions using Chip and Signature technologies. As Justin Ziegler says in this press release: “Mercury has been very aggressive in assisting the integration channel to deliver a full suite of payment security options to their merchant base, including […]
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