This article is reprinted with permission from Linda Carter with The Retail Management Advisors, and a long time friend and consultant to Smyth Retail and many of our clients. This is a great explanation of the difference between markdowns and discounts. Generally, customers choose to shop a particular store based on the store’s reputation (brand), […]
Ransom-ware strikes again!
Recently, one of our customers was a victim of ransom-ware. Ransom-ware is a type of malware that prevents or limits users from accessing files on their system. This type of malware forces its victims to pay the ransom through certain online payment methods in order to grant access to their system or lost files. Our […]
The Anatomy of Loyalty Plans
Loyalty programs are an ideal way to maximize the Return on Investment (ROA) of marketing efforts as they are targeted for retention of the most loyal and most profitable customers as well as creating more advocates from the pool of existing customers. We all know that it costs more money to attract new customers than […]
New Customer Loyalty Program Announced
A well designed loyalty plan will encourage customers to shop more often and spend more when they do. More importantly, an effective plan must increase sales enough to justify the cost of managing the plan in addition to covering the cost of the awards. The Merchant Plus! Loyalty Plan module offers tremendous flexibility in allowing […]
Support for Windows 8.1
Smyth Retail is happy to announce the release of Merchant Plus! version 5.1 which includes limited support for Windows 8.1 and Windows Server 2012 R2. This release is required if any client workstation is using Windows 8.1. However, it is important to note that this version can not be used at all and will not […]
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