Gift Card sales have become all the rage in the past decade and the numbers prove that customers are purchasing them in increasing numbers. As an example, the National Retail Federation’s Inaugural Graduation survey, conducted by BIGresearch , suggests that last year gift cards represented over 31% of the Graduation gifts given (second only to […]
Creative Retail
Every industry and every store has good times and bad. When the industry tide is rising it is easy to be lulled into the belief that you are really doing the right things and making the right decisions. Too often that leads to complacency that translates, into a lack of vision, creativity and experimentation with […]
Who’s Minding the Store
Based on the industry-wide spiraling decline in customer service, I am more encouraged than ever about the future for independent retailers who are paying attention and minding their store. When the Chicago Cubs and Florida Marlins met for the World Series in 2003, Sports Authority, who had just moved out of their Florida based corporate […]
