The most recent act of stupidity by Lindsay Lohan is the alleged hit and run of a pedestrian. In an immediate response, Goodyear, the tire company based nearby in Akron, wrote a letter to Lindsay offering to provide a private jet to a paparazzi free test track where she can hone her driving skills!
The full letter is worth a read.
They gently poke her while giving a nod to pop culture to deliver a great marketing pitch! I think it’s quick, cute and clever. And it’s going viral on social networking – a very inexpensive way to get notices.
What a great marketing idea by Goodyear.
What would be a tasteful way to go viral and get such free marketing for your store?
