Email promotions are one of the least expensive marketing campaigns for any company and are extremely effective when directed to the right audience. While it is tempting to “blast” everyone on your email list (after all, it doesn’t cost any more) it is one of the biggest mistakes that can be made. Like all good […]
Emailing Customer Sales Receipts
Emailing is rapidly becoming the preferred method to contact many customers with harried lives that seldom check snail mail and pay their bills or do personal financial work when time permits (or insomnia dictates). The ability to email receipts to customers is a great service offering and an opportunity to add a personal touch to […]
Don’t sugar coat it.
This is the first installment of a series of posts that I hope everyone finds helpful. I am a bit fearful of posting this as my intention is not to disparage retailers and retailing, but to help us learn from our mistakes. I encourage others to share their stories as long as they are respectful […]
