This article is reprinted with permission from Linda Carter with The Retail Management Advisors, and a long time friend and consultant to Smyth Retail and many of our clients. This is a great explanation of the difference between markdowns and discounts. Generally, customers choose to shop a particular store based on the store’s reputation (brand), […]
New Customer Loyalty Program Announced
A well designed loyalty plan will encourage customers to shop more often and spend more when they do. More importantly, an effective plan must increase sales enough to justify the cost of managing the plan in addition to covering the cost of the awards. The Merchant Plus! Loyalty Plan module offers tremendous flexibility in allowing […]
Announcing an interface for R2S Financial Group
We remain convinced that private label charge accounts can increase sales and customer loyalty if properly managed and promoted. Unfortunately, the demands of carrying credit can stretch the already tight cash flow that most independent stores experience. R2S Financial Group is one of the leading private label credit companies serving the independent retail community for […]
