Email promotions are one of the least expensive marketing campaigns for any company and are extremely effective when directed to the right audience. While it is tempting to “blast” everyone on your email list (after all, it doesn’t cost any more) it is one of the biggest mistakes that can be made. Like all good […]
Emailing Customer Sales Receipts
Emailing is rapidly becoming the preferred method to contact many customers with harried lives that seldom check snail mail and pay their bills or do personal financial work when time permits (or insomnia dictates). The ability to email receipts to customers is a great service offering and an opportunity to add a personal touch to […]
On the Wings of Goodyear.
The most recent act of stupidity by Lindsay Lohan is the alleged hit and run of a pedestrian. In an immediate response, Goodyear, the tire company based nearby in Akron, wrote a letter to Lindsay offering to provide a private jet to a paparazzi free test track where she can hone her driving skills! The […]
Merchandising your Gift Cards
Gift Card sales have become all the rage in the past decade and the numbers prove that customers are purchasing them in increasing numbers. As an example, the National Retail Federation’s Inaugural Graduation survey, conducted by BIGresearch , suggests that last year gift cards represented over 31% of the Graduation gifts given (second only to […]
Creative Retail
Every industry and every store has good times and bad. When the industry tide is rising it is easy to be lulled into the belief that you are really doing the right things and making the right decisions. Too often that leads to complacency that translates, into a lack of vision, creativity and experimentation with […]
